JAM with Alice

Guest: Founders & Owners of Respected Roots - Jason Hawkins & Jaret Patterson

September 04, 2022 Alice Boswell
JAM with Alice
Guest: Founders & Owners of Respected Roots - Jason Hawkins & Jaret Patterson
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Show Notes

Jason Hawkins and Jaret Patterson, creators of Respected Roots, a multi-million dollar personal grooming line, are on a mission to change how men think about self-care! “Only 39% of men say they consistently make time for self-care, but what about the rest?” says Jason, “I want to normalize self-care for men.”

To learn more about Jason and Jaret, please visit https://www.respectedroots.com.
 Respected Roots has dominated the male grooming and skincare industry since the creation of their beard butter in 2015. They discovered that there was a demand for a cost-effective product that could naturally produce the results of a healthier beard through our search. The Original Scent Beard Butter was created and brought to the market for mass consumption after a series of testing and development. Today, you can find the Respected Roots products in our more than ten store locations, including Atlanta and Lawrenceville, GA, Houston, TX, Hanover, MD, Arlington, VA, Potomac Mills, Va, Nashville, TN, Kingston, Jamaica, and online.

In addition to the quality of the products, the company also takes pride in positively impacting the communities with their non profit organization The Brotherhood Initiative. Join them at their 2nd Annual Golf Tournament. 

Registration is currently open for the 2nd Annual Respected Roots Brotherhood Initiative Golf Tournament, which benefits The Brotherhood Initiative Foundation. This year’s tournament will be held on Monday, October 10, 2022 at the beautiful Windermere Golf Course in Cumming, Georgia.


Founders, Jason Hawkins and Jaret Patterson, are both passionate about elevating their platform to restore confidence into communities by promoting social empowerment and positive change. Not only are they known for creating an industry-leading grooming line for men, Jason and Jaret are also known as leaders of community development, through the impact of the Brotherhood Initiative. The mission of the Brotherhood Initiative is to train, develop, and arm young men with the necessary social-economic leadership skills that will position them to be the most successful in life.   


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